Showing posts with label Digital. Show all posts
Showing posts with label Digital. Show all posts

Monday, 9 June 2014

When you're a keen photographer and you have the desire to spend your working life doing something you enjoy such as photography, it would be a shame if you didn't pursue it further wouldn't it? You really don't have to join an institution or pay thousands of dollars to get started either. You simply need the passion to learn and persist. Most great photographers who rely on their trade to survive don't even know they have these traits because they love what they do and they simply can't stop.

It's true that there is wealth to be made in photography and I'm not going to down play that or make a pitch to the opposite because in every case, it's been up to the individual. Meaning - it depends on what mode of photography they choose, how much time they put into the business, do they have a commercial bent, are they more artistic than usual etc. All these points come into play when success in a photography business or studio is questioned.

I don't want to create any false hopes by that last paragraph because success will require some hard work, tolerance and patience. These next thirty tips should help you along the way. There is more detail available on this subject matter at the link at the bottom of this page.

Where can I obtain information on building a photography business?
1. Always do some extensive research before starting out a career with your own photography business so that you understand the pros and cons involved. Some ideas include subscribing to a good magazine related to the photographic industry such as Professional Photographer, Camera Arts and Photo District News. Besides that, the internet is the biggest source of information and can provide you with a plethora of career opportunities or even more information on starting a photography business.

At which level do you want to start your photography business?
2. This is the trickiest question that a person interested in starting a business encounters. It is very important to decide what kind of photography business you want so that the relevant requirements and (sometimes) finance can be muscled up.

When is the best time to start a fully-fledged photography business?
3. After deciding on what you need and any extra necessary equipment that is needed to set up the basic infrastructure, you will need to consider carefully your main tool - the camera, be it digital or film. You must also consider carefully a reliable, high-quality PC and good relevant software to manipulate your photographs with special effects. If the business is being undertaken on a massive scale then maybe a developing lab needs to be planned and established.

o What kind of venues will yield real income to your business?
4. A newly established business in photography requires an assured location or a beat (working locally), as in journalism. For instance, wedding photography, sports related photography or developmental photography. Once established, business can also be diversified into many more fields.

o Building a photography portfolio
5. It is always important to compile a good portfolio as far as photography is concerned. A portfolio must contain a collection of pertinent photographic work that you believe to be impressive. Make sure that photographs are unusual in character and are from diverse fields. Your portfolio must be able to impress the client in the very first meeting.

6. Don't keep all the photographs that you have in your possession. Only keep your best work in the folder so that you don't embarrass yourself or find yourself having to explain photographs that aren't relevant.

7. Showcase spontaneous photos that you believe are of good quality. You'd be surprised how many people respond favorably to peoples expressions when they are good shots.

Basic apparatus required
8. A canvas background of at minimum 7-9 foot and the background colors should be either navy or white as minimum requirements to start with; a well-branded studio lights system such as that of Norman & Speedtron; certified picture manipulation software such as Photoshop, Corel Paint Shop, etc.

Is there a need for establishing a makeup studio as part of your photo studio?
9. Makeup and photography often go hand in hand. Wherever makeup is involved it is often referred to as trick photography because makeup is capable of completely transforming an individual's personality, and sometimes relevance to a product in the case of advertising photography.

What kind of photo-editing software available in the market?
10. Photo-editing software through which special effects and complete changes to a photo are possible and can also often save the need for a re shoot.

11. Some of the photo-editing software that are popular includes Photoshop CS; Photoshop Light room, iPhoto, i View Multimedia, MediaPro, ACDSee, Corel and Picasa.

Is storage and treatment of photographs crucial in building photography business?
12. Never adopt laxity while handling or archiving photographs. You will regret it later. Storage and access efficiency will either improve or frustrate your working environment. Often older photos become more valuable with time.

How can be photographs be preserved easily apart from the conventional method?
13. Today's cameras are highly versatile and will allow downloads and transfers from highly surprising devices including your mobile but pictures can also be stored on a CD's, USB's and DVD's too.

o Choosing a Camera
14. Stick to w ell known brand. The level of mega pixel offered and quality of the zooming facility must be looked into carefully. I have my favorites but there are many equally as good as mine.

15. Most of the cameras are compatible with computers and printers and moreover, because we now use memory sticks, we are truly free to operate unencumbered.

o What kind of a website does a person need to have?
16. Your collection of photographs must be properly classified under different categories. Visual appearance of your website will do wonders for your business so take consider setting up one with semi automation where the maintenance and hard work is done for you like photostockplus.

17. Remember to constantly upgrade and maintain your website so that each time people come across your website, they will find fine something new and interesting.

o Copyright of your photographs
18. Copyright is the right protects the person who owns or who took the photographs. A wise exercise if you are looking to use some stock houses for commercial purposes.

o Why is a business card helpful?
19. In every business, visiting cards are helpful. It is extremely useful in for people to contact you after your first meeting. It must contain all your contact details. If you're a photographer, a clever impressive graphic or a picture of yourself with your equipment is best. Your contact number or email must be easy to read. I have seen cards that have large names and pictures and the phone numbers are so small they are difficult to read. Ridiculous! Make your phone number the largest thing on the card - that's what most people will use it for.

o Which things must be kept in mind while you plan to build a wedding photography business?
20. Wedding Photography is almost another art unto itself. There are many things to remember for a truly successful wedding shoot. I have prepared another article to deal with this in more detail and it's all about --Wedding Photography. --

o Advantage of assignment photography

21. Assignment photography is that branch of photography where a person is engaged or consigned to capture shots of something impressive and extraordinary, such as in the case of advertising or portrait photography; this can provide you a stable income after you've learned the ropes.

o Advantage of stock photography

22. Stock photography is that branch of photography where there is an accumulated stock of photographs which can be sold to interested buyers, designers, adverting agencies etc. This can be a slow haul but if your pictures are well thought out, it can be the source of an ongoing income. --My favorite is istockphotos--.

o Other places where you can sell your photographic collection?

23. Art shows are the perfect platform from where your creativity and work will be really appreciated because at such places you will find some niche customers that have a sharp eye for real talent. Such places have been known to bring instant fame.

24. Winter Park Art Show at Orlando, Oklahoma City Festival of the Arts, Old Town Art Show; Chicago, Boston Mills Art Show; Peninsula, Ohio, Similar art shows are held in different parts of the world and they are easy to find on the net. Simply do a Google search for "photography art show" and the name of the country you are in after adding the plus sign like this; "photography art show"+ Sweden

o Prices to be charged from the clients

25. In the initial stages of your business, don't try to charge exorbitant amounts otherwise it will give the wrong impression and you will perhaps lose a valuable long term customer. Tread slowly. Ring other photographers and research. Five phone calls should do it.

Marketing your photography business

26. You must try to market your work at relevant places. Photographs can also be published over the internet. Publication over the internet will increase customer enquiry. Don't forget to search for suitable local markets and get the snaps printed in a local journal or newspaper and always display your contact number prominently - always!

27. Establishing and popularizing a business is a tough call but if you adopt a proper marketing strategy. Today, Advertising is one of the most popular mediums of promoting. Ads can be placed on websites, online telephone directories, newspapers and magazines, etc. Research the right mediums before you rush in. Sometimes good deals get in the way of recognizing the right advertising vehicle.

28. You can develop a website of your own to effectively promote your photography business but one thing that must be kept in mind is never forget to include a testimonial section and gauge the response of the people visiting the website. Let them make comments.

o Career prospects in photo journalism

29. Individuals interested in setting up a photography business can begin their career by becoming a photo journalist. Appealing and unusual photographs can be supplied to newspapers, magazines, websites and the photography business is booming to such an extent that even international media organizations will offer you good money in return for rare and high-quality photographs.

30. Mainstream photographers are engaged in TV, parcels and copy services, newspapers, magazines and sketch photography. There are many more jobs also related to photography than there ever was previously and because of the diversity and flexibility of digital photography, more respect has been attached to this profession. Some of the avenues in photography apart from business are Journalism, Graphic arts, Advertising, DTP jobs, Publications and Motion Picture creation.

Go and make yourself a hot beverage and a have a long think about where you're going to start, that is, if you haven't already started.


This article has been supplied courtesy of Roy Barker. Roy has supplied further detail on the above subject matter at starting a photography business and is dedicated to coaching you on how to start your own photography business. You can also gain photography insights, help (mostly free) or even a Digital Photography Tip or two. For brief reviews on services or equipment see http://www.profitable-photography.com/resources.php

Article Source: http://EzineArticles.com/?expert=Roy_Barker
The Lytro camera may be the most diminutive object to start a revolution. With its simple, rectangular form factor, the Lytro looks more ready to bestow the user with a half-dozen Oreo cookies than a totally new kind of photography. But that's exactly what it promises (and without any trans fat).

The Lytro is the world's first consumer light-field camera. Unlike conventional models, a light-field camera captures all the light information from all the rays in its field of view — not just color and intensity, but direction as well. The method has a number of novel applications, the most publicized being photos that the viewer can focus after the fact. Here's an example of one of Lytro's so-called "living pictures:"

The idea of using a camera to "shoot now, focus later" is what captured the world's attention when creator Ren Ng revealed his new company and its ambitions to the world earlier this year. Lytro said it hoped to have a camera for sale by the end of 2011, and although it's missed that deadline, the company unveiled the camera in October and customers can preorder it now. (One big caveat: it's only Mac-compatible.) It'll be in consumers' hands before spring 2012, according to the company.
How It Works

The Lytro requires a completely different approach to photography, but the device still needs to be fundamentally a camera — small and portable, not to mention easy to use. Lytro's engineers needed to achieve in a compact gadget what had previously been done with a room full of cameras and a supercomputer.

"We're capturing a different kind of image," says Charles Chi, executive chairman of Lytro. "Basic cameras capture a 2D slice of a scene. For us, we're capturing rays of light. It's important to capture the ray, but also the direction."

They started with the lens, which is an 8x optical-zoom lens with an constant f/2 aperture — and extremely large spec even by the standards of high-end DSLR cameras. A big aperture is necessary to capture as much light information as possible, and it gives the camera very good performance in low light, Chi says. The lens array is specially packaged with the sensor, and doing that properly with a mass-market product was a challenge.

"The lens array needs to be packaged with the sensor at a very precise distance," says Chi. "No one had ever done this before. Internally we had done it, but we had to refine it to ensure high quality and high yield. Perfection of the product took several months."

Once all the light-ray information is gathered and captured by the sensor, it's up to some sophisticated technology to process it. Enter the light-field engine. Proprietary software can take that data and, with a click of the mouse, repurpose the photo to change the focus or even create a 3D image.

The sheer amount of data and different way it's stored meant the designers needed to create an entirely new file format, called .lfp (light-field picture). Although that means light-field pics aren't compatible with services like Snapfish of Flickr, anyone who buys the camera will get unlimited storage on the Lytro site, and those pictures can be embedded on other sites with their full refocusing powers intact.
The Camera That's Not a Camera

All that novel technology needs a novel design, and Lytro didn't disappoint. The camera looks nothing like today's point-and-shoots and DSLRs, with an austere anodized aluminum exterior, a rubberized grip and just two buttons: a shutter button and on/off. A simple finger swipe along the casing controls the zoom.

Although Chi admits they company was definitely trying to stand out with a signature form factor, there were many practical considerations in the design. "It's very much about form following function," he says. "We put a lot of effort into minimizing the size of the electronics and creating a great user experience."

Chi explains that the shutter button is right on the camera's center of gravity. The designers made sure to ensure the two lined up so hand movement would be minimized, cutting down on any motion blur.

"We did a lot of ergonomic testing. When we were going through industrial design choices, we were looking at early adopters," he says. "We wanted to appeal to that kind of buyer, give them something they'd be proud to own."
The Future

The forthcoming camera only takes stills, but could we soon see a Lytro for video? Chi says that the company's looking into it.

"Video is possible with light fields. The issue isn't multiple exposures — video is typically 60 exposures per second. We can absolutely do that. The difference is the amount of data coming off of the image sensor. We capture images in full raw. If we have to do that 60 fps, that's a lot of data to process."

Besides video, light field photography could also lead to an inexpensive way to shoot in 3D, or further down the road, even holograms. In the here and now, though, Lytro is concentrating on bringing its first camera to market. The first Lytro camera should be here by April, and it'll be available in three colors and two capacities: The 8GB version comes in electric blue and graphite for $399, and the 16GB version only comes in "red hot" for $499.

Will you buy a Lytro? What's your favorite part of its design? Let us know in the comments.

Lytro Launch
Powered by Blogger.

Popular Posts

Join Us On Facebook

Follow Us On Twitter